Finished Den Scheiß
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final-ex.run.xml
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final-ex.tex
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final-ex.tex
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\usepackage[ % hyperref should be last package loaded
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pdftex, % driver
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%TODO: check pdf information (title, name)
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pdftitle={Online-Präsenz: Chance oder Risiko für gastgewerbliche KMUs},
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pdfsubject={Bachelorarbeit},
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pdfauthor={Daniel Sommer},
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pdftitle={English Summary by Moser, Sommer and Wolfimajer},
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pdfsubject={English Summary},
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pdfauthor={Moser Benjamin, Sommer Daniel, Wolfimajer Philipp},
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breaklinks, % permits line breaks for long links
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bookmarks, % create Adobe bookmarks
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bookmarksnumbered, % ... and include section numbers
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@ -207,7 +207,7 @@ The most common way to do this is to use plural forms.
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If this is not possible, you can use the slash forms (i.e. he/she, his/her, him/her).
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\subsection{passive voice}
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\subsection{example 1}
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\subsubsection{example 1}
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You can often eliminate a passive construction simply by rearranging the existing elements in the
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sentence.
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@ -218,7 +218,7 @@ sentence.
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corporate communication.
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\end{itemize}
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\subsection{example 2}
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\subsubsection{example 2}
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In other cases, an appropriate noun can be inserted, even if the idea behind the sentence is a general one.
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@ -228,7 +228,7 @@ In other cases, an appropriate noun can be inserted, even if the idea behind the
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suggest power and control.
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\end{itemize}
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\subsection{example 3}
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\subsubsection{example 3}
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With truly general observations use \textbf{one} constructions instead of passive writing.
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@ -238,21 +238,80 @@ With truly general observations use \textbf{one} constructions instead of passiv
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%\pagebreak
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\item Acceptable: One must remember that there are vast cultural differences between countries.
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\end{itemize}
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special note:
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\subsubsection{Special Note}
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\begin{itemize}
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\item Unacceptable: \sout{In this paper the nnpofiant fact01Sfor intemational managementare covered.}
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\item Acceptable: This paper covers the mportant fact01Sfor international management.
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\item Unacceptable: \sout{The amount of computersin Europe over the last 10 yearsis shown in graph 4.}
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\item Unacceptable: \sout{In this paper the important facts for intemational management are covered.}
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\item Acceptable: This paper covers the important facts for international management.
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\item Unacceptable: \sout{The amount of computers in Europe over the last 10 years is shown in graph 4.}
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\item Acceptable: Graph 4 shows the amount of computers in Europe over the last 10 years.
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\end{itemize}
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\subsection{ongoing trends \textrightarrow present progressive}
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When describing ongoing trends, use the present progressive:
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\begin{itemize}
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\item Due to modem communication and information technologies,the markets \sout{become} \textbf{are becoming} more and more integrated.
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\item But in today's world, the pressure of competition \sout{increases} \textbf{is increasing} in every branch.
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\item More and more companies \sout{become} \textbf{are becoming} involved in global marketing, and the cost of intemational ad placement \sout{rises} \textbf{is rising}.
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\end{itemize}
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\subsection{never start sentences with an adjective like in german writing}
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\begin{itemize}
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\item As an example, we commonly start sentences with adjectives \textrightarrow "`Wichtig ist, dass man die richtige Grammatik verwendet"'
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\item In English, this construction sounds akward and should be avoided:
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\begin{itemize}
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\item Unacceptable: \sout{Important is that one uses proper grammar.}
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\item Acceptable: It is important to use proper grammar.
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\item This is particularly awkward in the case of adjective clauses:
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\begin{itemize}
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\item Uncacceptable: \sout{Paricularly important for people who work oveseas is an awareness of cultural differences.}
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\item Acceptable: An awareness of cultural differences is particularly important for people who work overseas.
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\end{itemize}
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\end{itemize}
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\end{itemize}
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\subsection{The position of "`also"'}
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\begin{itemize}
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\item In formal writing, never use "`also"' at the beginnning of a sentence. Use linking words instead (in addition, furthermore).
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\begin{itemize}
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\item Unacceptable: \sout{Also the company spent a considerable amount of money on market research.}
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\item Acceptable: In addition, the company spent a considerable amount of money on market research.
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\end{itemize}
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\end{itemize}
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\subsubsection{As with many adverbs, "`also"' comes before all verbs except "`to be"'}
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\begin{itemize}
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\item The company \textbf{also sells} health care products.
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\item The sales figures for last quarter \textbf{were also} lower.
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\end{itemize}
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\subsubsection{"`Also"' comes between the modal verbs and the main verb}
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\begin{itemize}
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\item Online shoppers \textbf{should also investigate} the security measures of a web site before marking a purchase.
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\end{itemize}
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\subsubsection{"`Also"' comes between the helping verb and the main verb}
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\begin{itemize}
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\item They \textbf{were also building} a new factory.
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\end{itemize}
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\subsection{Not only but also}
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\subsubsection{When using this construction, omit do/does}
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\begin{itemize}
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\item Unacceptable: \sout{They \textbf{do} not only improve customer loyalty but also increase brand awareness.}
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\item Acceptable: They not only improve customer loyalty, but also increase brand awareness.
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\end{itemize}
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\subsubsection{If there is only one verb, "`not only"' comes \textbf{after} the verb:}
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\begin{itemize}
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\item Unacceptable: \sout{They \textbf{do not only} increase customer loyalty but also increase brand awareness.}
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\item Acceptable: They increase not only customer loyalty, but also brand awareness.
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\end{itemize}
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\subsection{As well as}
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Austrian students tend to use "`as well as"' \textrightarrow It is better to use "`and"' instead, whenever it is possible
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\subsubsection{In general, if the word "`and"' works, use it}
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\begin{itemize}
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\item The main purposes of concept testing are eliminating poor concepts, gaining a rough
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estimate of potential sales \sout{as well as} \textbf{and} identifying potential areas of improvement.
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\end{itemize}
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\subsubsection{"`As well as"' \textbf{is appropriate}, when "`and"' is already used (more items)}
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\begin{itemize}
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\item The agency handles the creation, planning and production of advertisements, as well as
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research and focus group testing.
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\item It can lead to long-term competitive differentiation and economic advantages within the
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sales channel, as well as higher productivity and enhanced partner cooperation.
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\end{itemize}
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\section{Problematic Expressions}
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\subsection{``Exist'' cannot be translated to ``es gibt''}
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\begin{itemize}
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