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number + organization + pages + part + publisher + pubstate + series + subtitle + titleaddon + url + urlday + urlendday + urlendmonth + urlendyear + urlmonth + urlyear + venue + volume + volumes + + + report + author + title + type + institution + day + endday + endmonth + endyear + month + year + addendum + chapter + doi + eprint + eprintclass + eprinttype + isrn + language + location + note + number + pages + pagetotal + pubstate + subtitle + titleaddon + url + urlday + urlendday + urlendmonth + urlendyear + urlmonth + urlyear + version + + + thesis + author + title + type + institution + day + endday + endmonth + endyear + month + year + addendum + chapter + doi + eprint + eprintclass + eprinttype + language + location + note + pages + pagetotal + pubstate + subtitle + titleaddon + url + urlday + urlendday + urlendmonth + urlendyear + urlmonth + urlyear + + + unpublished + author + title + day + endday + endmonth + endyear + month + year + addendum + howpublished + language + location + note + pubstate + subtitle + titleaddon + url + urlday + urlendday + urlendmonth + urlendyear + urlmonth + urlyear + + + article + book + inbook + bookinbook + suppbook + booklet + collection + incollection + suppcollection + manual + misc + mvbook + mvcollection + online + patent + periodical + suppperiodical + proceedings + inproceedings + reference + inreference + report + set + thesis + unpublished + + + date + year + + + + + set + + entryset + crossref + + + + article + + author + journaltitle + title + + + + book + mvbook + mvcollection + mvreference + + author + title + + + + inbook + bookinbook + suppbook + + author + title + booktitle + + + + booklet + + + author + editor + + title + + + + collection + reference + + editor + title + + + + incollection + suppcollection + inreference + + author + editor + title + booktitle + + + + manual + + title + + + + misc + + title + + + + online + + title + url + + + + patent + + author + title + number + + + + periodical + + editor + title + + + + proceedings + mvproceedings + + editor + title + + + + inproceedings + + author + title + booktitle + + + + report + + author + title + type + institution + + + + thesis + + author + title + type + institution + + + + unpublished + + author + title + + + + + isbn + + + issn + + + ismn + + + date + eventdate + origdate + urldate + + + gender + + + + + + + final-ex.bib + + + paraphrasing + gordon + example-abstract + + + + + presort + + + sortkey + + + sortname + author + editor + translator + sorttitle + title + + + sorttitle + title + + + sortyear + year + + + volume + 0 + + + + diff --git a/final-ex.pdf b/final-ex.pdf index 15f1958..d34764c 100644 Binary files a/final-ex.pdf and b/final-ex.pdf differ diff --git a/final-ex.run.xml b/final-ex.run.xml index bf39933..811f8c4 100644 --- a/final-ex.run.xml +++ b/final-ex.run.xml @@ -1,87 +1,87 @@ - - - - - - - - - - - - - - - - - - - - - - - - -]> - - - latex - - final-ex.bcf - - - final-ex.bbl - - - blx-dm.def - blx-compat.def - biblatex.def - blx-natbib.def - standard.bbx - authoryear.bbx - authoryear-icomp.bbx - authoryear-icomp.cbx - biblatex.cfg - english.lbx - - - - biber - - biber - final-ex - - - final-ex.bcf - - - final-ex.bbl - - - final-ex.bbl - - - final-ex.bcf - - - final-ex.bib - - - + + + + + + + + + + + + + + + + + + + + + + + + +]> + + + latex + + final-ex.bcf + + + final-ex.bbl + + + blx-dm.def + blx-compat.def + biblatex.def + blx-natbib.def + authoryear-icomp.bbx + authoryear.bbx + standard.bbx + authoryear-icomp.cbx + biblatex.cfg + english.lbx + + + + biber + + biber + final-ex + + + final-ex.bcf + + + final-ex.bbl + + + final-ex.bbl + + + final-ex.bcf + + + final-ex.bib + + + diff --git a/final-ex.synctex.gz b/final-ex.synctex.gz index b929679..50c32dd 100644 Binary files a/final-ex.synctex.gz and b/final-ex.synctex.gz differ diff --git a/final-ex.tex b/final-ex.tex index 8311ad0..39dae2b 100644 --- a/final-ex.tex +++ b/final-ex.tex @@ -20,9 +20,9 @@ \usepackage[ % hyperref should be last package loaded pdftex, % driver %TODO: check pdf information (title, name) - pdftitle={Online-Präsenz: Chance oder Risiko für gastgewerbliche KMUs}, - pdfsubject={Bachelorarbeit}, - pdfauthor={Daniel Sommer}, + pdftitle={English Summary by Moser, Sommer and Wolfimajer}, + pdfsubject={English Summary}, + pdfauthor={Moser Benjamin, Sommer Daniel, Wolfimajer Philipp}, breaklinks, % permits line breaks for long links bookmarks, % create Adobe bookmarks bookmarksnumbered, % ... and include section numbers @@ -207,7 +207,7 @@ The most common way to do this is to use plural forms. If this is not possible, you can use the slash forms (i.e. he/she, his/her, him/her). \subsection{passive voice} -\subsection{example 1} +\subsubsection{example 1} You can often eliminate a passive construction simply by rearranging the existing elements in the sentence. @@ -218,7 +218,7 @@ sentence. corporate communication. \end{itemize} -\subsection{example 2} +\subsubsection{example 2} In other cases, an appropriate noun can be inserted, even if the idea behind the sentence is a general one. @@ -228,7 +228,7 @@ In other cases, an appropriate noun can be inserted, even if the idea behind the suggest power and control. \end{itemize} -\subsection{example 3} +\subsubsection{example 3} With truly general observations use \textbf{one} constructions instead of passive writing. @@ -238,21 +238,80 @@ With truly general observations use \textbf{one} constructions instead of passiv %\pagebreak \item Acceptable: One must remember that there are vast cultural differences between countries. \end{itemize} - -special note: - +\subsubsection{Special Note} \begin{itemize} - \item Unacceptable: \sout{In this paper the nnpofiant fact01Sfor intemational managementare covered.} - \item Acceptable: This paper covers the mportant fact01Sfor international management. - \item Unacceptable: \sout{The amount of computersin Europe over the last 10 yearsis shown in graph 4.} + \item Unacceptable: \sout{In this paper the important facts for intemational management are covered.} + \item Acceptable: This paper covers the important facts for international management. + \item Unacceptable: \sout{The amount of computers in Europe over the last 10 years is shown in graph 4.} \item Acceptable: Graph 4 shows the amount of computers in Europe over the last 10 years. \end{itemize} - - - - - - +\subsection{ongoing trends \textrightarrow present progressive} +When describing ongoing trends, use the present progressive: +\begin{itemize} +\item Due to modem communication and information technologies,the markets \sout{become} \textbf{are becoming} more and more integrated. +\item But in today's world, the pressure of competition \sout{increases} \textbf{is increasing} in every branch. +\item More and more companies \sout{become} \textbf{are becoming} involved in global marketing, and the cost of intemational ad placement \sout{rises} \textbf{is rising}. +\end{itemize} +\subsection{never start sentences with an adjective like in german writing} +\begin{itemize} + \item As an example, we commonly start sentences with adjectives \textrightarrow "`Wichtig ist, dass man die richtige Grammatik verwendet"' + \item In English, this construction sounds akward and should be avoided: +\begin{itemize} + \item Unacceptable: \sout{Important is that one uses proper grammar.} + \item Acceptable: It is important to use proper grammar. + \item This is particularly awkward in the case of adjective clauses: + \begin{itemize} + \item Uncacceptable: \sout{Paricularly important for people who work oveseas is an awareness of cultural differences.} + \item Acceptable: An awareness of cultural differences is particularly important for people who work overseas. + \end{itemize} +\end{itemize} +\end{itemize} +\subsection{The position of "`also"'} +\begin{itemize} + \item In formal writing, never use "`also"' at the beginnning of a sentence. Use linking words instead (in addition, furthermore). + \begin{itemize} + \item Unacceptable: \sout{Also the company spent a considerable amount of money on market research.} + \item Acceptable: In addition, the company spent a considerable amount of money on market research. + \end{itemize} +\end{itemize} +\subsubsection{As with many adverbs, "`also"' comes before all verbs except "`to be"'} +\begin{itemize} + \item The company \textbf{also sells} health care products. + \item The sales figures for last quarter \textbf{were also} lower. +\end{itemize} +\subsubsection{"`Also"' comes between the modal verbs and the main verb} +\begin{itemize} + \item Online shoppers \textbf{should also investigate} the security measures of a web site before marking a purchase. +\end{itemize} +\subsubsection{"`Also"' comes between the helping verb and the main verb} +\begin{itemize} + \item They \textbf{were also building} a new factory. +\end{itemize} +\subsection{Not only but also} +\subsubsection{When using this construction, omit do/does} +\begin{itemize} + \item Unacceptable: \sout{They \textbf{do} not only improve customer loyalty but also increase brand awareness.} + \item Acceptable: They not only improve customer loyalty, but also increase brand awareness. +\end{itemize} +\subsubsection{If there is only one verb, "`not only"' comes \textbf{after} the verb:} +\begin{itemize} + \item Unacceptable: \sout{They \textbf{do not only} increase customer loyalty but also increase brand awareness.} + \item Acceptable: They increase not only customer loyalty, but also brand awareness. +\end{itemize} +\subsection{As well as} +Austrian students tend to use "`as well as"' \textrightarrow It is better to use "`and"' instead, whenever it is possible +\subsubsection{In general, if the word "`and"' works, use it} +\begin{itemize} + \item The main purposes of concept testing are eliminating poor concepts, gaining a rough +estimate of potential sales \sout{as well as} \textbf{and} identifying potential areas of improvement. +\end{itemize} +\subsubsection{"`As well as"' \textbf{is appropriate}, when "`and"' is already used (more items)} +\begin{itemize} + \item The agency handles the creation, planning and production of advertisements, as well as +research and focus group testing. +\item It can lead to long-term competitive differentiation and economic advantages within the +sales channel, as well as higher productivity and enhanced partner cooperation. +\end{itemize} \section{Problematic Expressions} \subsection{``Exist'' cannot be translated to ``es gibt''} \begin{itemize}