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\begin{document}
\title{English Summary}
\author{Benjamin Moser\\Daniel Sommer}
\author{Benjamin Moser\\Daniel Sommer\\Philipp Wolfmajer}
\maketitle
\tableofcontents
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\end{itemize}
\end{enumerate}
\section{Rules}
\subsection{Choose the more formal alternative}
\begin{itemize}
\item use single verbs instead of verb + preposition \sout{(looked at)}
\item Researchers \textbf{observed} the way children \textbf{acquired} their second language.
\end{itemize}
\subsection{Some words / phrases to avoid}
\begin{itemize}
\item a lot of \textrightarrow counting:many,several; non-counting:much,substantial,significant
\item getting \textrightarrow becoming
\item big \textrightarrow large,significant,substantial
\item really \textrightarrow very,extremely,quite
\item \textbf{When it comes to}... \textrightarrow in terms of,concerning
\item \textbf{Last but not least}, Lumpi will cover the recent developements in ..... \textrightarrow in conclusion,finally
\item \textbf{As a matter of fact},... \textrightarrow in fact
\item anymore \textrightarrow no longer
\end{itemize}
\subsection{Formal Grammar and Style}
\begin{enumerate}
\item avoid contractions \textrightarrow won´t = will not
\item use the more appropiate formal negative forms
\begin{itemize}
\item \textrightarrow The analysis provided no positive results.
\item \textrightarrow They did little research in this area.
\item \textrightarrow This problem hasfew feasible solutions.
\end{itemize}
\item Limit the use of 'run on' expressions, such as 'and so forth' and 'etc. '
\begin{itemize}
\item \textrightarrow The reasons for the heightened security \textbf{include} the data sensitivity and the frequent public access.
\end{itemize}
\item Limit the use of direct questions. \textrightarrow What can be done to avoid similar problems in the future? =
We now need to consider what can be done to avoid similar problems in the future.
\item Avoid exclamations marks!
\item Avoid addressing the reader as "you. " \textrightarrow no second person form
\begin{itemize}
\item Unacceptable: \sout{In order to make your system secure, you should install redundant firewalls.}
\item Acceptable: In order to make systems secure, redundant firewalls should be installed.
\end{itemize}
\item Writing numbers \textrightarrow Use digits to write numbers unless they come at the beginning of a sentence.
\begin{itemize}
\item Expenses had to be reduced by 80\%.
\item Zero out of 100 people listen to pezis shit.
\end{itemize}
\end{enumerate}
\subsection{Gender neutrality}
When possible,you should use sentence strutures that do not require 3rd person,singular pronouns.
The most common way to do this is to use plural forms.
\begin{itemize}
\item Unacceptable: \sout{When a user posts content on his blog or website,he effectively becomes a
"broadcaster. "}
\item Acceptable: When users post content on their blogs or websites, they effectively become "broadcasters."
\end{itemize}
If this is not possible, you can use the slash forms (i.e. he/she, his/her, him/her).
\subsection{passive voice}
\subsection{example 1}
You can often eliminate a passive construction simply by rearranging the existing elements in the
sentence.
\begin{itemize}
\item Unacceptable: \sout{Female customers are targeted by this advertisement.}
\item Acceptable: This advertisement targets female customers.
\item Optimal: They believe that employees, competitors and special-interest groups have to be addressed by
corporate communication.
\end{itemize}
\subsection{example 2}
In other cases, an appropriate noun can be inserted, even if the idea behind the sentence is a general one.
\begin{itemize}
\item Unacceptable: \sout{It has to be considered that men prefer products that suggest power and control.}
\item Acceptable: Marketers (advertisers, companies)must consider that men prefer products that
suggest power and control.
\end{itemize}
\subsection{example 3}
With truly general observations use \textbf{one} constructions instead of passive writing.
\begin{itemize}
\item Unacceptable: \sout{It must be remembered that there are vast cultural differences between
countries.}
%\pagebreak
\item Acceptable: One must remember that there are vast cultural differences between countries.
\end{itemize}
special note:
\begin{itemize}
\item Unacceptable: \sout{In this paper the nnpofiant fact01Sfor intemational managementare covered.}
\item Acceptable: This paper covers the mportant fact01Sfor international management.
\item Unacceptable: \sout{The amount of computersin Europe over the last 10 yearsis shown in graph 4.}
\item Acceptable: Graph 4 shows the amount of computers in Europe over the last 10 years.
\end{itemize}
\section{Problematic Expressions}
\subsection{``Exist'' cannot be translated to ``es gibt''}
\begin{itemize}