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@@ -195,11 +195,11 @@ We now need to consider what can be done to avoid similar problems in the future
 
 \subsection{Gender neutrality}
 
-When possible,you should use sentence strctures that do not require 3rd person,singular pronouns.
+When possible,you should use sentence strutures that do not require 3rd person,singular pronouns.
 The most common way to do this is to use plural forms.
 
 \begin{itemize}
-	\item Unacceptable: \sout{When a userposts contenton his blog or website,he effectively becomesa
+	\item Unacceptable: \sout{When a user posts content on his blog or website,he effectively becomes a
 		"broadcaster. "}
 	\item Acceptable: When users post content on their blogs or websites, they effectively become "broadcasters."
 \end{itemize}
@@ -208,6 +208,16 @@ If this is not possible, you can use the slash forms (i.e. he/she, his/her, him/
 
 \subsection{passive voice}
 
+You can often eliminate a passive construction simply by rearranging the existing elements in the
+sentence.
+
+\begin{itemize}
+	\item Unacceptable: \sout{Female customers are targeted by this advertisement.}
+	\item Acceptable: This advertisement targets female customers.
+\end{itemize}
+
+
+