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final-ex.tex
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final-ex.tex
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@ -207,13 +207,45 @@ The most common way to do this is to use plural forms.
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If this is not possible, you can use the slash forms (i.e. he/she, his/her, him/her).
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\subsection{passive voice}
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\subsection{example 1}
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You can often eliminate a passive construction simply by rearranging the existing elements in the
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sentence.
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\begin{itemize}
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\item Unacceptable: \sout{Female customers are targeted by this advertisement.}
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\item Acceptable: This advertisement targets female customers.
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\item Optimal: They believe that employees, competitors and special-interest groups have to be addressed by
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corporate communication.
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\end{itemize}
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\subsection{example 2}
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In other cases, an appropriate noun can be inserted, even if the idea behind the sentence is a general one.
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\begin{itemize}
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\item Unacceptable: \sout{It has to be considered that men prefer products that suggest power and control.}
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\item Acceptable: Marketers (advertisers, companies)must consider that men prefer products that
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suggest power and control.
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\end{itemize}
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\subsection{example 3}
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With truly general observations use \textbf{one} constructions instead of passive writing.
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\begin{itemize}
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\item Unacceptable: \sout{It must be remembered that there are vast cultural differences between
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countries.}
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%\pagebreak
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\item Acceptable: One must remember that there are vast cultural differences between countries.
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\end{itemize}
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special note:
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\begin{itemize}
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\item Unacceptable: \sout{In this paper the nnpofiant fact01Sfor intemational managementare covered.}
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\item Acceptable: This paper covers the mportant fact01Sfor international management.
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\item Unacceptable: \sout{The amount of computersin Europe over the last 10 yearsis shown in graph 4.}
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\item Acceptable: Graph 4 shows the amount of computers in Europe over the last 10 years.
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\end{itemize}
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